In Conversation with Sasha Peters
Tell us about your background:
My background spans over a decade of experience across creative strategy, brand partnerships, and business growth, primarily within the luxury, design, and lifestyle industries. I’ve worked with globally recognized names and emerging visionaries alike, helping shape thoughtful, high-impact campaigns that merge emotional storytelling with strategic results.
Throughout my career, I’ve led multimillion-dollar client portfolios, launched new product lines, built lasting partnerships, and helped brands clarify and elevate their presence in the market. Whether partnering with design studios, fragrance houses, or experiential platforms, I’ve always gravitated toward roles that blend aesthetics with intention, where creative thinking and relationship-building are equally valued.
What sets me apart is my ability to intuitively understand both people and brands. I’m deeply collaborative and often operate as a bridge between the creative and commercial sides of a business. I thrive in roles that allow me to connect the dots between big-picture vision and tactical execution, translating abstract ideas into tangible growth and resonance.
I’m currently in an exciting period of evolution, exploring what it means to build a career that feels aligned, expansive, and rooted in purpose. My focus now is on finding a role that allows me to lead with both heart and strategy, whether that involves growing a brand, developing partnerships, or shaping experiences that leave a lasting emotional imprint.
I’m especially inspired by companies and teams that create with integrity. I’m drawn to those who understand the value of nuance, who are not afraid to do things differently, and who see creativity as a powerful tool for connection and transformation. I bring not only a track record of business success, but also a sharp aesthetic eye, a thoughtful voice, and a deep respect for the craft of storytelling in all its forms.
Being part of Co-Lab represents a shift for me; from moving through spaces independently to seeking true collaboration. I’m here to exchange ideas, spark possibilities, and hopefully find opportunities that feel just as aligned for others as they do for me.
What do you wish you’d known when you started out?
That your path doesn’t have to look like anyone else’s to be valid or successful. Early on, I thought I had to follow a linear route: climbing titles, collecting accolades, and staying within one industry. But the truth is, some of the most meaningful chapters in my career came from detours, reinventions, and moments of deep personal alignment.
I wish I had known that uncertainty is not a sign of failure, but a sign that you are expanding. Clarity does not always come before the leap; it often arrives through action. And most importantly, I wish I had known that softness and strength can coexist. You can be intuitive, relational, and values-driven, and still be a powerful force in business.
Best career advice you've ever received?
Don’t chase the title, chase the environment.
The right role isn’t just about what’s on your resume, it’s about who you become while you’re there. The best advice I ever received was to prioritize the quality of the people, the values of the company, and the energy of the workspace. Titles evolve, but the environment you choose will shape your creativity, confidence, and growth far more than a job description ever could.
It taught me to value alignment over achievement and to trust that the most expansive opportunities often come from spaces where you feel safe, seen, and supported.
What leadership qualities are important to you?
I value leaders who lead with clarity, emotional intelligence, and integrity. The best leaders I’ve worked with were deeply present, communicated with intention, and created environments where people felt both challenged and supported.
I’m drawn to leadership that is rooted in trust rather than control, where ideas are welcomed from all levels and collaboration is encouraged instead of competition. I believe great leaders listen more than they speak, model accountability, and know how to hold both vision and humility at the same time.
These are the same principles I bring into my own leadership style. I lead with empathy, intuition, and a strong sense of responsibility for both the work and the people behind it. Whether guiding a client, mentoring a colleague, or shaping a strategic vision, I aim to create spaces where everyone feels seen, supported, and inspired to do their best work.
What has been the biggest challenge in your career so far?
One of the biggest challenges has been learning how to navigate environments that looked great on the surface but lacked alignment underneath. Early in my career, I stayed too long in roles or industries that did not fully reflect my values or creative strengths because they seemed prestigious, safe, or impressive to others.
It took time to recognize that external success does not always equal internal fulfillment. The real challenge was giving myself permission to walk away from what was no longer aligned, even when it felt comfortable or familiar, and to trust that something more true to who I am would emerge.
That experience taught me how to listen to my intuition, honor my energy, and redefine success on my own terms. It made me a stronger advocate for myself and for the kind of work culture I now actively seek and help create.
How do you define success in your career, and how has that definition evolved over time?
In the beginning, I defined success through external markers such as titles, recognition, and the prestige of the brands I was associated with. I believed success meant constantly achieving, performing, and proving myself.
Over time, that definition has softened and deepened. Now, I define success as alignment. It means doing work that feels meaningful, using my natural strengths, and contributing to something I believe in. It looks like working with people I respect, maintaining my creative integrity, and having the space to grow without losing myself in the process.
Success today feels more spacious. It is about fulfillment rather than performance. It is about building a life and career that feel connected, intentional, and true.
How has networking contributed to your professional growth and success?
Networking has been one of the most powerful elements of my professional journey, not because of volume but because of depth. The most meaningful opportunities in my career came through genuine relationships; conversations rooted in mutual curiosity, shared values, or creative alignment.
I’ve learned that networking is not about selling yourself. It is about showing up as yourself, listening with intention, and nurturing relationships over time. Some of my most pivotal career moments happened months or even years after an initial connection, simply because there was a foundation of trust and respect.
Networking has also taught me that you never know who is paying attention to your work or how someone you meet casually might become a collaborator, mentor, or advocate in the future. When approached with sincerity, it becomes less about strategy and more about building real community.
What are your top networking tips for building strong connections in your industry?
1. Lead with genuine curiosity. Reach out because you admire someone’s work or perspective, not just because you want something. People can feel the difference.
2. Make it personal and specific. When connecting, reference something meaningful, whether it is a project they led, a shared value, or a recent insight they posted. Specificity shows care.
3. Focus on quality, not quantity. A few well tended relationships will open more doors than dozens of surface level connections. Build real rapport and let it evolve naturally over time.
4. Be generous. Share opportunities, offer support, and celebrate others. Some of the strongest connections are built on reciprocity and mutual uplift.
5. Stay in touch without an agenda. A quick note, a thoughtful article, or a simple check-in goes a long way. Relationships are nurtured in the quiet moments, not just during transitions or career moves.
LinkedIn: https://www.linkedin.com/in/sasha-peters-p/
Website: www.sasha-peters.com
Instagram: @ageofillusions
