In Conversation with Julie Coin

Tell us about your background:
I started my career as a Strategist/COO in global financial services, working in both New York and London, before transitioning into the startup world. I left corporate to work with early-stage blockchain and fintech companies—leading strategic transformations, scaling operations, and preparing teams for high-growth milestones like IPOs and ICOs. This included raising over $550M+ on a $2.85B valuation.

As a Fractional COO, I now partner with founders to help them translate strategy into execution. That includes everything from go-to-market planning and team structure to fundraising prep and scaling systems and operations.

Most recently, I launched Midnighties, a luxury bamboo sleepwear brand with built-in, lightly padded support for B–E cups. It’s designed for women who want to feel comfortable and confident in social settings—even when they’re in pajamas. The idea came from real-life experiences and conversations with family and friends, and it’s now live on Shopify with our first collection.

I joined The Co-Lab to connect with other builders in fashion, beauty, and wellness—and to keep learning from the behind-the-scenes of how great brands come to life.

I'm based in New York and spend a lot of time on the West Coast. Always happy to connect or trade notes on scaling, launching a physical product, or operations that actually work.

What do you wish you’d known when you started out?
If you don’t ask, you don’t get. I hated my first job on Wall Street but couldn’t afford to quit. When I finally gave notice (no other job lined up), I found out no one had ever lasted more than three months working for my boss—I’d made it over 12. They kept me on and let me choose from five other teams to join.

Best career advice you've ever received?
Anticipate, anticipate, anticipate.

What leadership qualities are important to you?

Humanity, ethics, and transparent communications.

What has been the biggest challenge in your career so far?

Learning social media

How do you define success in your career, and how has that definition evolved over time?

I used to define success based on how much money I made. Now I judge it based on how much fun I'm having, and having control over both my schedule and working only with people I like and respect.

How has networking contributed to your professional growth and success?

I've been very fortunate to have had a great network throughout my career so most of my opportunities have been referral-based. I'm not a salesperson by nature, so networking has been key for my success.

What are your top networking tips for building strong connections in your industry?

Give freely - I mentor many young people and help early-stage founders who can't afford me. Sometimes, the most junior people have incredible connections or insights into social trends/local markets that you would not expect. You never know where someone's journey will lead, and I've found they're excited to return the kindness if you help them when they are just starting their career or can't afford your services.

LinkedIn: https://www.linkedin.com/in/julie-coin-5b7a43/

Website: https://www.midnighties.com/

Instagram: @midnighties_sleepwear