Imagine a world where your brand’s next "first touch" doesn't happen in a storefront or a magazine, but inside a high-fidelity immersive world. With over 3 billion players globally and a digital identity market projected to hit $100 billion by 2030, gaming is no longer a subculture—it is the new frontier of luxury and self-expression. Join Iwona Waluk (Suprivo), in an exclusive conversation with trailblazers Tracy Greenan, Haseeb Musa and Valentina Echeverry as we pull back the curtain on how fashion and gaming are merging to redefine the digital economy.

Valentina Echeverry is a Miami based Colombian American Technical Artist, Art Director, Epic Games Unreal Authorized Instructor, and founder of Batship Studio, Miami’s first Epic Games Unreal Authorized Training Center. With experience working with Epic Games, SEGA, Barbie, and more she started Batship Studio to make Unreal Engine education accessible to people of all backgrounds through inclusive, hands on, community driven programs. At Batship Studio, she teaches interactive art, motion capture, immersive experiences, digital fashion, and stylized character workflows.

Haseeb Fonte is a strategist and researcher focused on gaming, virtual worlds, and digital identity, with work spanning avatar fashion, brand merchandising, and immersive consumer experiences. As COO of Game Changing Style, he helps drive research and industry programming on how fashion, self-expression, and digital goods are evolving across games and virtual platforms. Previously at Meta, he served as Chief of Staff to the COO and worked on product strategy across VR, smart glasses, Horizon Worlds, and metaverse avatars, including meaningful work related to brand integrations, merchandising, and pricing for avatar content. Earlier in his career, he advised major technology and consumer brands, including Samsung and leading retailers such as Nike, Converse, Ralph Lauren, Tommy Bahama, and Lilly Pulitzer, on digital strategy, go-to-market, and emerging product opportunities. He also serves as Managing Director of MIT Reality Hack’s Founders Lab, where he supports startups and developer founders building the next generation of XR and immersive technologies.

Tracy Greenan is the co-founder of the Fashion in Gaming Awards, the first event dedicated to recognizing outstanding achievements in fashion, debuting at New York Comic Con on October 8, 2026. She is also the co-author of the forthcoming book Skins in the Game: The Radical World of Video Game Fashion (Bloomsbury).  She is the co-owner of Fashion Entertainment Television Hub. Tracy is also the founder of Gamers Over Guns, a nonprofit organization that helps rehabilitate incarcerated and recently released individuals who learn financial literacy through gamification.  Her career in fashion spans 30 years with her featured in Vanity Fair, The New York Times, ELLE, Harper's BAZAAR and Paris Fashion Week.

Iwona Waluk is a Creative Director and the founder of SUPRIVO, a digital couture studio redefining how fashion lives in the virtual age.

Iwona specializes in the creation of hyper-realistic digital twins—bridging the gap between high-fidelity brand design and interactive gaming environments. With a background designing for global icons like Banana Republic and Coca-Cola, she combines traditional brand strategy with advanced 3D and AI workflows.

At SUPRIVO, Iwona champions a "Design Once, Activate Everywhere" philosophy, enabling brands to launch a single asset across e-commerce, AR, and game engines without losing cinematic quality. Her work focuses on the evolution of product storytelling: moving fashion from something we simply view to something we experience and inhabit.

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