We are thrilled to welcome back trend forecasters and co-lab members, Abbey Cook, Katie Irving, and Tsveti Enlow to revisit the topic of Trend Forecasting – moderated by colab member Libby Gluck. We will cover a range of topics from the difference between trend, intuitive, and whitespace forecasting to why some trend cycles move faster than others, and so much more!
The Marketing Lunch Hour is open to all co-lab members, and Marketers of all levels. We encourage everyone to bring questions, and participate in this timely discussion.
ABBEY COOK is the co-founder of The Taste Curators and has been a color and trend forecaster in fashion, design and marketing for over 16 years. Traveling the world to turn her observations of culture into global trends and “it” colors like millennial pink, Abbey has worked with brands and industry leaders such as Malhia Kent, The Color Association of the United States, Martha Stewart, Doneger Group and Cotton Incorporated. Abbey is also a guest lecturer for New York’s St. John’s University and The School of the New York Times.
TSVETI ENLOW is a trend strategist and cultural researcher who partners with brands, design and innovation agencies to deliver bespoke solutions. By exploring the intersection of consumer behavior, technology, lifestyle, and design shifts, Tsveti identifies and translates emerging trends into new product opportunities to help clients anticipate and plan for the future.
LIBBY GLUCK is an experienced community-driven marketing professional with 15 years of experience in fashion, lifestyle, and philanthropy with a strong background in Brand Marketing, PR, Corporate Social Responsibility (CSR), and Strategic Partnerships.
KATIE IRVING is the founder of MOONSHOT, a consulting agency that leverages unparalleled consumer insights to build superior product assortments for fashion brands and retailers. With 20+ years of industry experience including Consulting Director of Abercrombie & Fitch & Consulting Director of Fashion at WGSN, Katie is trusted by the world’s leading brands to deliver the critical insights that build best-in-class product assortments.
Café Co-Lab's are small networking groups focused on specific topics. They are an opportunity for co-lab members to connect, share resources, and engage with other members.
All co-lab events are free to members. Zoom details will be posted on the day of the event in our private community Slack in the #cafe-co-lab channel. All questions can be directed to info@jointhecolab.com. To become a member and receive access to these exciting events, join us here.