Live shopping flips the script by turning shopping into an interactive, community-powered experience where discovery, entertainment, and buying all happen in real time.

In this panel, creators, brands, and industry innovators will unpack why live shopping is winning with today’s audiences—especially Gen Z and Millennials who crave connection, authenticity, and those can’t-miss “buy it now” moments. Moderated by co-lab member Kori Dyer Mastroieni.

Pete Dick, Founder & CEO, Grant Digital (Ex-TikTok) Launched TikTok Shop UK | Working with CEOs and Founders to build commerce through community.

Sofi Ibrahim aka The Odditty created a community of phenomenal individuals passionate about creating a lifestyle that works to help them chase their dreams. So, if you can't find Sofi with her head deep in a book on better practices for social impact outcomes, you might find her at New York Fashion Week because who said a woman couldn't do both?

Kori Dyer Mastroieni is a Creative Director + Producer with roots in graphic design and a deep fluency in all things branding. She’s an expert in the evolution of content—from the glossy pages of Vogue to the dynamic world of TikTok Shop livestream commerce.

Kori partners with brands that are creatively stagnant yet ready to break into a new dimension of selling. Through human-first storytelling and strategic edutainment, she bridges the gap between product and consumer, transforming how audiences connect, engage, and buy.

Café Co-Lab's are small, weekly networking groups focused on specific topics. They are an opportunity for co-lab members to connect, share resources, and engage with other members.

All co-lab events are free to members. Zoom details will be posted on the day of the event in our private community Slack in the #cafe-co-lab channel. All questions can be directed to info@jointhecolab.com. To become a member and receive access to these exciting events, join us here.