Join marketing and branding experts as they share the secrets to Crafting the Perfect Mix: Social, Ads, and Influencers Strategy for beauty, fashion, and retail brands, covering topics from balancing organic, paid, and influencer marketing strategies.
Melissa Burkheimer is the Director of Brand Strategy and Design at Melissa Burkheimer Studios. Her company curates brand campaigns for product launches, making sure your creative assets align with your big-picture vision and sales goals. In short, we design seamless brand experiences that inspire action––keeping customers coming back for more.
Ilina Luthra is a seasoned professional with an Ms in Fashion Business and over 7 years of global experience in Marketing and Strategy within the Fashion and Beauty industries. During her time at a Series-C funded beauty start-up, she led 360 GTM launches across North America, APAC, ANZ, and EMEA. With a proven track record of adapting strategies to diverse cultural landscapes, Ilina continues to blend creativity and data-driven decision-making to drive success for DTC brands.
Jacob Wallach is the founder & CEO of Social4TheWin, a cutting-edge social media consultancy. His expertise revolves around partnering with brands and agencies to forge innovative, data-informed strategies that span UGC content creation and seamless TikTok Shop integrations. Jacob's professional journey began at Nielsen, where he honed his skills in data analysis, supporting financial institutions across banking, research, private equity, and venture capital sectors in their due diligence and investment strategies. His career trajectory took a significant turn when he joined TikTok, providing strategic counsel to CPG giants such as Mars, Hershey's, Campbell's, Coca-Cola, and Ben & Jerry's. Here, he covered the gamut of TikTok marketing—from media purchases and influencer collaborations to content creation. Jacob's tenure at TikTok was also marked by his evolution into a content creator, where he introduced audiences to Microsoft Excel through the entertaining and slightly sarcastic lens of his alter ego, Excel Daddy. Leveraging his unique blend of behind-the-scenes insights from TikTok, on-camera presence as a creator, and a robust foundation in data analytics and creativity, Jacob offers unparalleled guidance to his clients on navigating the complexities of social media marketing.
Tara Zirker is an advertising expert and founder of Successful Ads Club, a high-touch support membership of business owners who receive step-by-step training to master their own lead generation. Passionate about demystifying Facebook ads, Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses.
The Marketing Lunch Hour is open to all co-lab members, and Marketers of all levels. We encourage everyone to bring questions, and participate in this timely discussion.
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